About Bright

For a wide variety of brands Bright offers a product-related chance for presentation, its unique concept guarantees a maximum of image and identity. The individual location as well as the product-orientated framework, consisting of an innovative contest/artist program, support the characteristically atmosphere of the off-show. Skateboard culture and the relating side-events (artist shows & nightlife) are important features of the tradeshow; still the commercial aspect takes a primary position. With its concept the Bright tradeshow offers a very positive and comfortable atmosphere without neglecting the function as an interface between distribution and retail.

A special focus on cooperating with the media leads to a maximum of transparency and carries the positive vibes beyond the location of the former Stasi headquarters.The unique concept of the whole event, a selected exhibitors portfolio as well as the supporting program and the intigration in the fashionweek of Berlin are indications for a Bright future.

Here’s a map of the Art Space. It’s located on the last floor of the building and you will find us just in the middle! We have a few visitors pass, mail us if you need one.

West Berlin Gallery shows in cooperation with the international tradeshow for Jeans- and Sportswear Brands JAM Berlin from January 18th – 31st 2010 works by Marcus Fischer (responsible for the visual communication of JAM Berlin) and the best designs for the Shuttle-Bus contest, organized by laFraise.com for JAM Berlin.

The exhibition at West Berlin Gallery shows silkscreen prints by Marcus Fischer with typical motifs of Berlin’s cityscape: the Große Stern, Brandenburger Tor or Checkpoint Charlie are symbols of Berlin like the modern architecture, contemporary art and the musical culture of the young metropolis, which attracts people from all over the world. His work alienates this well-known views of the Berlin sights by using irritating colours full of contrasts, uncommon details and graphic halftoning, putting the medium silkscreen on the spotlight. This reworking in terms of graphics and colour creates effects like in OP ART and forces the recipient to a new attitude towards the emblems of Berlin, often just shown as touristy Kitsch, and to question his own perception. At the same time they create the impression of movement, they seem to vibrate and pulsate – like the creative metropolis Berlin, always on the move.
All posters are limited to 100 pieces and based on photographs taken by Fischer. The silkscreen prints are professionally crafted by a printer in Berlin-Wedding. Alongside the posters in different colours the original press proofs and color proofs will be available at the exhibition.

Further we will show the best designs for the JAM Berlin Shuttle-Bus contest, realized by laFraise.com for JAM Berlin. The JAM Berlin Shuttle-Bus, adorned with the winning design, will connect all important events of Berlin Fashion Week. Who wants to see the winner live at work can visit the laFraise.com booth at JAM, where he will work on a graphic-wall.